Billy's field notes
No trend-chasing. Just practical thinking about websites, automation, performance, and the systems behind good customer experiences.
Website Planning & Cost How European service businesses can replace a large upfront website project with a managed rebuild, clear EUR pricing, and ongoing technical care.
Browse the library
A plain-English guide to Core Web Vitals: what loading, responsiveness, and layout stability mean for customers and how to prioritise fixes.
Understand what Google Business Profile and a website each do for a local service business—and why most established businesses need both.
Use this practical planner to set a realistic website rebuild budget, compare proposals, and account for the work that happens after launch.
Use this practical website teardown to spot unclear offers, weak trust signals, mobile friction, slow pages, and broken lead paths before they cost more enquiries.
A practical pre-redesign website audit for small businesses: check messaging, content, search visibility, mobile use, performance, access, and lead handling before rebuilding.
A practical lead-flow teardown for North American service businesses: trace the path from landing page to enquiry, find friction, and prioritise improvements without guessing.
Plan a small-business website redesign without losing content, leads, search visibility, analytics, domains, or operational access.
Understand what website maintenance should include, how often tasks should happen, what it costs, and how to evaluate a small-business care plan.
Diagnose a slow small-business website by testing hosting, images, scripts, fonts, caching, and third-party tools in the right order.
Compare web agencies, freelancers, one-time builds, and Website-as-a-Service by cost, ownership, support, risk, and fit for a small business.
A practical way to diagnose why a small-business website gets traffic but few enquiries, covering intent, trust, mobile UX, speed, and lead handling.
A practical comparison of monthly managed website plans and one-time builds for European small businesses, covering cost, ownership, support, and exit terms.
A practical EUR breakdown of DIY, freelancer, agency, and managed website costs for European small businesses, including the expenses quotes often leave out.
How edge-hosted static websites can improve load times, Core Web Vitals, security, and technical SEO for businesses serving Europe and North America.
